Welcome to The Doula Business Blueprint

Hey there fellow Doulas! 

Let’s be honest—being a doula is one of the most rewarding jobs out there, but running a doula business? That’s a whole other challenge. Whether it’s figuring out pricing, managing client expectations, or simply trying to get the word out about your services, the business side of doula work can feel like a never-ending learning curve. Trust us, we’ve been there!

We’ve seen so many doulas struggle with the same challenges, often feeling isolated or unsure of how to move forward. That’s why we teamed up to write this blog. Our goal is to shine a light on the most common struggles doulas face in their businesses—and, more importantly, how to overcome them.

This isn’t about pointing out what’s hard; it’s about giving you tools, strategies, and encouragement to navigate those hurdles like the phenomenal business owner you are. Whether you’re just starting out or looking to level up, we’re here to remind you: you’re not alone, and you absolutely can thrive.

Let’s dive in and tackle these challenges together! 

xo, Jenn and Tiara

Are You Struggling to Grow Your Doula Business? You’re not alone!

Growing a doula business can be both fulfilling and challenging. Many doulas find themselves stuck at some point in their journey, unsure of how to attract more clients, create sustainable income, or expand their reach. If you’re facing similar struggles, you’re not alone.

Here are the top 10 reasons doulas often struggle to grow their businesses and actionable tips to overcome them.

1. Lack of a Clear Niche

Many doulas try to serve everyone, but this can dilute your message. Identifying a niche, such as VBAC support, high-risk pregnancies, or postpartum care, helps you stand out.

2. Inconsistent Marketing

Inconsistent marketing leads to inconsistent inquiries. Social media, blogs, and newsletters are powerful tools, but only when used consistently.

3. Unclear Branding

Your brand is your story, and if it’s unclear, potential clients may not connect with you. Branding includes your logo, website, tone, and mission.

4. Ineffective Networking

Networking isn’t just about attending events; it’s about building genuine relationships. If you’re not leveraging partnerships with OBs, midwives, or other birth professionals, you’re missing out.

5. Not Understanding Client Pain Points

If your services don’t directly address your clients’ needs or concerns, they won’t see the value you provide.

6. Underpricing Services

Many doulas undercharge, thinking it will attract clients, but it can undermine your business sustainability and professionalism.

7. Fear of Self-Promotion

Doulas often feel uncomfortable promoting themselves, worrying it may come off as pushy. However, visibility is key to growth.

8. Burnout

Trying to do it all—running a business, attending births, and maintaining a personal life—can lead to burnout, affecting your ability to grow.

9. Lack of Client Management Tools

Without effective systems to manage inquiries, appointments, and follow-ups, you risk losing potential clients.

10. Failure to Adapt

The birthwork field evolves, and so do client expectations. Doulas who resist learning new skills or adapting to trends may fall behind.

Taking Action: A Path to Growth

Struggling to grow your doula business doesn’t have to be a permanent state. By identifying the barriers holding you back and implementing strategic changes, you can attract more clients, increase your impact, and create a thriving business.

Start small by addressing one or two of the challenges above. Growth is a journey, and every step forward gets you closer to your goals.

What’s one thing you’ll tackle today to grow your doula business? Let us know in the comments!

How the Doula Business Blueprint Can Help You Overcome These Challenges

If you’re reading this and feeling overwhelmed, don’t worry — you don’t have to figure it all out on your own.

The Doula Business Blueprint is a comprehensive program designed specifically for doulas to master the business side of birthwork. Instead of piecing together random advice, you’ll get a proven, step-by-step strategy to grow your business from the ground up. Here’s how it tackles each of these 10 challenges:

1. Find Your Niche
   The Doula Business Blueprint walks you through a process to identify your unique niche, craft your ideal client profile, and position yourself as the go-to doula for that market. You’ll finally stop "trying to serve everyone" and start attracting your perfect-fit clients.

2. Master Consistent Marketing
   Inside the Blueprint, you’ll learn how to create a content calendar and automate parts of your marketing. Templates and done-for-you content ideas make social media, blog posts, and emails a breeze, giving you back more time for client care.

3. Clarify Your Brand
   Need help defining your brand voice, style, and messaging? The Blueprint includes branding guides and examples from successful doulas. You’ll walk away with a cohesive brand that stands out in a crowded market.

4. Learn to Network Like a Pro
   The course outlines how to network with hospitals, midwives, and OB/GYNs, and it even provides email templates for outreach. You'll feel confident approaching potential referral partners.

5. Address Client Pain Points
   Learn how to conduct market research to identify client pain points and tailor your messaging accordingly. The course also provides email templates, client intake forms, and follow-up scripts that make it easier to convert leads into paying clients.

6. Price with Confidence
   No more guessing at your prices! The Doula Business Blueprint provides pricing strategy modules to help you set rates that are profitable and fair. You’ll learn how to communicate your value and feel confident when talking about pricing with potential clients.

7. Overcome Self-Promotion Fears
   Self-promotion doesn’t have to feel pushy! The Blueprint teaches heart-centered, authentic marketing so you can share your story in a way that connects deeply with your audience. You’ll also get ideas for how to use testimonials and reviews to "sell" your services for you.

8. Prevent Burnout
   With training on boundaries, self-care, and time management, the Blueprint gives you the tools to avoid burnout. Learn how to create boundaries around your availability, prioritize mental wellness, and maintain a work-life balance.

9. Organize Client Management Systems
   If you’re tired of losing track of client info or chasing down payments, the Doula Business Blueprint introduces you to CRM tools that simplify client care. You'll learn how to use systems to track leads, follow-ups, payments, and client milestones.

10. Stay Adaptable and Relevant
    The birthwork world is always changing, and the Blueprint keeps you ahead of the curve. With ongoing updates, community support, and fresh resources, you’ll never be behind on industry trends.

Your Next Step: Take Charge of Your Doula Business

If you’re ready to go from struggling to thriving, the Doula Business Blueprint is your roadmap. It addresses all 10 of these challenges head-on, providing you with the skills, tools, and templates you need to grow your business with confidence.

Instead of trying to figure everything out alone, why not follow a proven path? Join other doulas who have transformed their businesses with the Doula Business Blueprint. You deserve to be fully booked, well-paid, and at peace with the way you run your business.

Don’t stay stuck. Your business (and your clients) deserve better.

👉 Ready to grow your business with confidence? Check out the Doula Business Blueprint today and take the first step toward the doula business you’ve been dreaming of.

What’s the one challenge you’re currently struggling with? Let us know in the comments — we’re here to help!